Pledge Per Score
Supporters back a published season scoring target, such as touchdowns, goals, runs, pins, or wins. They pay the target-based contribution upfront, then follow the real tally all season.
Why it works
It ties giving directly to the team supporters are cheering for without creating a collection problem after the season. The published target makes checkout predictable, while real game updates keep donors engaged.
How to run it
- 1
Create an Activity-Based campaign for the season-long pledge, set it up before your first game.
- 2
Pick your unit, touchdowns, goals, runs, pins, or wins, so the pledge matches your sport.
- 3
Publish a conservative estimated season total. Supporters choose a per-score amount or a flat gift and pay the estimated target-based total immediately at checkout.
- 4
Invite athletes to register or import the roster, then have each athlete personalize a page and add trusted contacts so Sports Supporters can run the scheduled launch sequence. The suggested three-week cadence can be adjusted to the season calendar.
- 5
Post the real running tally after each game to keep supporters engaged. The tally is storytelling and stewardship, not a later billing calculation.
- 6
Send a mid-season team update and a final-game thank-you, then publish the actual season result alongside what the fundraiser made possible.
Responsibilities
Who does what, and when, so nothing slips.
- Set up the season target and unit before the opener, using a conservative estimate supporters can understand.
- Post the real tally after every game and send mid-season and final-game updates.
- Close with the actual season result and thank supporters; payment was collected at checkout.
- Personalize pages and add trusted contacts before the season starts so the automated launch can run.
- Share game results to keep supporters watching the total climb.
- Choose a per-score amount against the published target or make a flat gift, both paid upfront.
- Follow the real season tally and see what your support helped make possible.
Example messages
Sample outreach for this play, to spark your own.
Back your team all season! Pledge a few dollars per {unit} we score, or a flat gift, and watch the total climb game by game: {link}
your team put up {count} {unit}s today! Every score grows our season pledge total. Join in: {link}
Your checkout is based on your team's published season target, so you know the total before you pay: {link}
These are just examples. You'll write and send your own messages when you set up your campaign.
Boost it. Plays that pair well
Team Donation Campaign
A single shared donation page for the whole program, the simplest possible campaign, plus its game-day activation: QR signs at the gate and concessions with an announcer ask. Great as a permanent 'support the team' link.
Recurring Booster Club Membership
Turn one-time donors into monthly or annual members with named tiers and small perks. Predictable, year-round revenue instead of one-off spikes.
Team Sponsorship Drive
One structured campaign to fund a game, a stretch of home games, or the full season with local business money. Offer a clear ladder from a single-game sponsor to multi-game packages, banner placements, and one top presenting sponsor.